The small pet intelligent ecosystem provider Desgeo has raised an aggressive double-digit million amount in Pre-A round financing, with Ventech China as the investor. This round of financing will be used for product and market expansion.

Founded in 2015, Desgeo is a small pet intelligent home appliance provider. The single SKU in exclusive cooperation with Xiaomi's Mijia intelligent fish tank has sold 800,000 units, making it the number one in the category of intelligent fish tanks in China.

Urban fast-paced groups pay more attention to the practicality of pet raising. In terms of pets, they prefer small pets and aquatics that are easier to take care of compared to cats and dogs. In the 350 billion pet track, small pets and aquatics account for 25%. 

Desgeo enters the smart home market from the aquatic pet scene, pioneering an integrated fish tank that includes water quality management, water temperature management, intelligent feeding, and other essential units for fish raising in one space. Around the fish tank scenery, Desgeo offers a variety of ways to play, such as exotic hard wood, Lego blocks, river valleys and other fish tank landscapes, integrating ornamental, pet-raising, and educational functions.

The founder of Desgeo, Mr. Wang Jianfeng, said to 36Kr that the fish-raising crowd is the third largest pet owner after cats and dogs. Fish and small pets are all in a fixed space 24 hours a day, and "being able to thrive" is the most important indicator of an intelligent device. Therefore, intelligent devices need to ensure quality, and the company's moat is the supply chain and product quality. The Desgeo brand was established in 2018 and has spent 5 years polishing products and supply chains, with more than 60 patents.

In terms of user groups, Wang Jianfeng believes that Desgeo is not aiming at the existing fish-raising market, but the incremental market. "We provide a simple and easy-to-use intelligent device to reduce the threshold for 80 and 90 post-family users to raise fish and small pets. Use AIOT digital integrated technology to solve the entry and maintenance threshold issues of products, achieving zero difficulty for novice users to raise pets."

In the ecosystem of "Desgeo", in addition to the main push intelligent fish tank, it also includes consumables, accessories and other products. According to "Desgeo", the essential consumables have a sales rate of 80%, with a gross profit of 60%. Around the closed-loop fish-raising ecosystem, Desgeo has established a fish-raising community, adding points exchange, membership play and other community operations.

In terms of market expansion, Desgeo will enter the Japanese market this year and gradually expand the European and American offline channel markets; in terms of product matrix, Desgeo will expand small pet (hamsters, reptiles, etc.) products in addition to fish.

The Management Partner of Ventech China, James Jin said, "Among the many pet startups, Desgeo is a very special existence. Both the stable aquarium and the rapidly increasing small pets have huge potential in the sub-tracks. In addition to the Chinese market, we believe that Desgeo will also perform well overseas. Ventech China will continue to help Desgeo grow into an international leading small pet intelligent home appliance brand."