Recently, Keep, the No.1 fitness app in China, announced its series C+ financing from Tencent. Ventech China was Keep’s Series A investor in 2015.

Back to the time when Ventech China invested Keep, it was a fitness app with around 200 training videos. Right now, it has evolved into a comprehensive platform with thousands of training videos, including Stretching and Yoga. It even incorporates with renowned professional players, such as Zou Shiming, the Olympic Champion in boxing, and Qiu Bo, a three-time world champion at the World Aquatics Championships in diving. In may 2016, Keep has launched the Running and M-Commerce functions, making Keep transform into a better comprehensive platform. It not only helps users record the data while running in the street, but also provides them with professional sports equipment, nutrition food and training products. It has been 18 months since Keep launched and its registered users are over 50 million.

Meanwhile, Keep is still dedicated to build its brand. In June 2016, Keep released its first brand promotion video「Discipline Brings Freedom」 to elaborate on its culture - young and energetic. The film has successfully improved Keep’s brand awareness by reaching 50 million views.

Eric Huet, managing partner at Ventech China, said, ‘Ventech China has always kept an eye on fitness and community in general. Besides Keep, we also invested 99 Square Dance last month. As the upgrade of consumption in China continues, Ventech China believes there will be a promising future for Keep’.