Ventech China announced on Feb 21, 2017 to have invested in SUPER MONKEY’s latest round (RMB 50 million) as lead investor. SUPER MONKEY is an emerging fitness brand, targeting 20 to 40 years old fitness lovers. It operates different types of fitness class studios and 24/7 smart self-service containers, which have advanced automatic cloud management system, and it also allows customers to pay by visit.

Based on long term studies on China’s fitness industry, Ventech China strongly believes that with the consumption upgrade, fitness would become a rigid demand for Chinese middle class. A year and half ago, as the first institutional investor, Ventech China led the investment in Keep, currently the most popular fitness app in China. The investment in SUPER MONKEY is also based on the belief that the innovative operating model SUPER MONKEY implements would arouse a new trend in fitness industry. Differentiated from traditional gyms, SUPER MONKEY only charges affordable prices with very flexible payment rules which allows customers to pay by visit and there are no bundling sales. Always taking customers’ experience as the most important consideration, SUPER MONKEY requires each coach to be specified, customer-oriented and proactively interact with everyone.

Ventech China highly values SUPER MONEKY’s innovative fitness classes. Firstly, SUPER MONKEY is focused on introducing the most globally fashionable and popular group exercising courses like Lesmills and Crossfit to domestic customers. Rather than copying the classes directly from abroad, SUPER MONKEY would redesign the courses and make it more like a fitness party, together with flashing lights and energetic music, which creates a relaxing but enjoyable atmosphere for customers. Every Friday night SUPER MONKEY would release the class schedule for the following week, and usually the courses would be fully booked up within only several minutes. In 2017, SUPER MONKEY would be more focused on developing original fitness classes and set up a fitness school that targets a larger group of people. Besides offline fitness studios, SUPER MONKEY also has smart gym containers where customers can do DIY training as well as get training from private coaches. As of today, Super Monkey has opened 13 fitness studios and 6 self-service gym containers, covering 5 cities including Shenzhen, Shanghai, Beijing, Wuhan and Dongguan.

Ventech China thinks, for new gyms and fitness training courses, user convenience and smart management system is of great importance. SUPER MONKEY has an advanced cloud management system that enables it to integrate functional modules and cloud database into one organization. Through WeChat public accounts, customers can book training classes and finish the payment. Meanwhile, coaches can also manage their training schedules conveniently through mobile access. The system is also linked with in-store intelligent system to control smart devices automatically.

Eric Huet, the managing partner of Ventech China, believes that Chinese fitness training market has huge potential and strong monetization capability. But besides everything, SUPER MONKEY developed a system allowing the company to build a unique community. Today, it already manages its users online in WeChat groups which have very high interaction and activeness. In the future, with a large user database accumulated in its cloud management system, SUPER MONKEY will provide other services and interactions inside its community. With the increase of disposable income, domestic middle class and young people would pay more attention to health and quality life. It is estimated the whole fitness market size would reach USD 90 billion in 2025. The future market would become extremely segmented and competitive, but Ventech China believes that SUPER MONKEY is capable to stand out based on its prominent advantages including flexible payment policy, diversified course arrangement, customer-oriented culture and smart cloud management system.

Ventech China team has been following SUPER MONKEY’s development since the beginning of 2015 when it just opened the very first fitness container in Shenzhen. Our team members are all crazy fans of SUPER MONKEY.