Super Monkey, a Ventech China portfolio company, recently completed its Series C financing at the size of hundreds of millions RMB. The investment was led by Sequoia Capital China, and Ventech China kept following the investment.

Since the investment of Ventech China at the beginning of 2017, Super Monkey has grown into a fashion fitness brand well recognized by users in tier-one cities, and has opened nearly 30 offline fitness studios located in Beijing, Shanghai and Shenzhen. Super Monkey has also signed contracts for 10 fitness studios in core shopping districts in Shanghai, and will open more fitness centers in cities like Guangzhou, Chengdu, Nanjing and Hangzhou in 2018.

Super Monkey has been continuously strengthening its products and contents, by both introducing the most globally fashionable and popular group exercising courses, and launching its own self-design courses, which include the hot group boxing class Fighting Club, intensive metabolism class Energy Break, and functional class Upper Shaper, and has received wide recognition from customers. In addition to focusing on improving course-designing competence, Super Monkey is also designing more smart wearable items and brand derivative products. As the business expands and services improves, the company is also coming to focus on brand establishment to convey its “cool” fitness culture to the market. After three-year operation, Super Monkey is now recognized as an energetic, warm and modern fitness brand.

Ventech China's investment in Super Monkey is based on in-depth thinking of the domestic fitness industry and full recognition of the company's advantages. On the market side, as the trend of consumption upgrade strengthens, fitness will gradually become a rigid demand of the emerging middle class. At the corporate level, Super Monkey has always been trying to create the best user experience. Unlike traditional gyms, the company adopts a pay-per-use charging model to avoid over marketing to users. The unique product form is another highlight of Super Monkey, as the company both introduces high quality lessons from abroad and develops its own fitness lessons. Super Monkey also utilizes a management system that can integrate online and offline operation, adheres to self-operation of all stores and thus ensures the company's brand image. Eric Huet, managing partner of Ventech China, believes that as the emerging middle class grows, and people pay more attention to fitness and health, Super Monkey will have more room for growth in the future and is likely to lead the innovation in the fitness industry.