On May 19, China’s fitness app Keep has closed a USD$80 million Series E financing, led by Jeneration Capiatl and followed by GGV, Tencent, Morningside and BAI. After this round of financing, Keep has become the first unicorn in the fitness sector.

Founded in 2014, Keep attracted 1 million users within 105 days of product launch. The number of users has grown over 100 million by August 2017. Currently, over 200 million users are using Keep.

For online business, Keep continues to improve the professionalism and richness of the content. Now it has more than 1,200 self-developed courses, covering fitness, running, yoga, cycling, exercise classes and other categories; more than 2,200 sports professionals have gathered on the platform, producing over 1,000 PUGC courses. Keep has provided services for more than 200 million users and accumulated up to 3.6 billion user behavior data.

For offline business, Keep launched the consumer goods covering various sport scenarios, constructing a product matrix including intelligent hardware, sports clothing, healthy food, auxiliary training equipment and sports peripheral products. Products won the favor of users because of high quality, low price and short decision cycle. In 2019, the annual revenue of Keep's online business increased by 286% on a YoY basis, and the offline business also grew steadily with a revenue growth rate of 300%.

After series E financing, Keep will continue to focus on the core needs of mass users to provide comprehensive sports solutions, consolidating its own advantages in contents, and improving the product layout. In the future, Keep will expand service scope through richer contents and products, and provide more users with simple and efficient sports solutions to enhance their experience.