The innovate frozen fast food brand "PONG PONG BAG" completed Pre-A round of financing, and actively participate in food supply during Shanghai lock-down period
The new frozen fast food brand " PONG PONG BAG " has recently completed the Pre-A round of financing of nearly 10 million RMB. Ventech China RMB fund exclusively led this round.
Founded in June 2020, PONG PONG BAG is an innovative frozen food brand that provides microwavable meals. Customers do not need to cook and wash dishes by themselves, and within minutes, the meal can be prepared just with a microwave oven. Pong Pong Bag commits to providing diverse fast food for young consumers. At present, it mainly focuses on pasta, Chinese noodles series, and fried rice series, and provides products through online platforms and offline channels such as supermarkets and convenience stores.
The financing will be mainly used for product technology R&D and distribution channel development. Up to now, the amount of financing completed by PONG PONG BAG has reached tens of millions of RMB.
Xu Changgu, co-founder of PONG PONG BAG, said that the previous operation performance has proved that PONG PONG BAG has received positive market feedback and consumer recognition. The concept of "Being delicious and convenient" attracts young consumer group. PONG PONG BAG will dig deep into the pursuit of quality, taste, and experience of young consumer groups, and work with strategic partners with a stable supply chain system to continue to bring consumers a new fast food experience.
Taking advantage of product & supply chain advantages, PONG PONG BAG actively participate in supplying food during Shanghai lock-down period
At present, the lockdown has exerted unprecedented pressure to the food supply of Shanghai citizens. The convenient, delicious, safe products of PONG PONG BAG can cater the residents in Shanghai during the epidemic.
When the pandemic in Shanghai has not yet spread widely, PONG PONG BAG established a temporary storage center in downtown Shanghai in advance. The action ensured that PONG PONG BAG can continueto serve the residents and medical staff right on time.
During this period, PONG PONG BAG also gained traction among young people in Shanghai: fast food products such as PONG PONG BAG can help young customers who don’t want to cook, can’t cook and can’t cook well. It allows them to prepare meals conveniently, avoid cooking or washing the dishes, and meet the nutrient requirements.
In addition, medical staffs , factory workers, and schools also demand fast food products. For example, medical staffs cannot eat regularly, soproducts such as PONG PONG BAG can well solve their needs.
PONG PONG BAG also collaborated with Master Kong to donate 1,200 sets of Shanghai Fangcang. At the same time, PONG PONG BAG actively provide tableware, freezers, microwave ovens and other electrical appliances to medical teams.
We are optimistic that the tasty, healthy, and convenient food products are in line with the trend of food consumption among generation Z. In the future, we believe that PONG PONG BAG will continue to innovate the convenience food, launch more SKUs, and grow PONG PONG BAG into a 24-hour fast food brand that young people enjoys.