Circular solutions provider Reflaunt has secured US$11 million via a Series A funding round, which it’ll use to bolster its services and forge new partnerships.

Ventech China, Bombyx Growth Fund and Global Blue led the financing, with the latter’s portfolio of brands – which include Burberry, Prada and other luxury brands – set to tap into Reflaunt’s resale-as-a-service infrastructure and establish a foothold in the secondhand market. Early investors such as Swarovski’s creative director Giovanna Battaglia, American retail conglomerate Madaluxe Group, Italian fashion group Piquadro and TLF Ventures also participated in the round. 

Reflaunt has developed an industry-leading resale technology solution chosen by luxury fashion brands like Balenciaga and retailers like NET-A-PORTER, MR PORTER, Harvey Nichols and THE OUTNET among others. 

The key to its success has been the creation of a fully integrated journey where customers can seamlessly resell their past purchases without ever leaving the brand’s ecosystem, and an unprecedented distribution network bringing together more than 100 million second-hand shoppers worldwide through an integration with resale channels and retailers. 

Fashion brands and retailers can rely on Reflaunt’s global operations and resale infrastructure to take back their customers’ entire luxury wardrobe, inspect and value every item, have it sold again, and boost customer loyalty. 

Ultimately, Reflaunt helps fashion brands take back control of their second-hand market and reduce radically the amount of textile waste ending up in landfills- this has sparked the attention of leading institutions like the World Economic Forum, which selected the start-up for their Circulars Accelerators program earlier this year.