On 12th, July, 2023, the first Unicorn in sports Keep Inc. (hereinafter referred to as "Keep", stock code: 3650.HK), was listed on the the Hong Kong Stock Exchange today, officially becoming “China’s First Listed Fitness Company "!

Ventech China and Keep became acquainted in 2015. In the very first communication, we were deeply impressed by the founder, Mr. Wang Ning's deep insight into the emerging fitness market, his accurate capture of consumer needs, as well as Wang Ning's persistence and perseverance. Ventech China decided to invest in the A round of Keep, and became the leading investor, and then the company quickly made anotherround of investment.

In the same year, China fitness industry entered into a rapid growth period, and Keep brought a ‘free’ access for fitness beginners. Sooner, Keep achieved great success: Keep acquired 1 million users in 105 days, and more than 100 million users in 921 days, becoming the first sports app in China with more than 100 million users.

Now, Keep has become the largest online fitness platform in China and even worldwide, and has become symbol of health and fitness, with a strong brand influence. 77.5% of fitness population in China knew of the Keep mobile app. Keep has made efforts to make fitness more accessible to a larger population, encourage tens of millions to become Keep’s users, or Keepers, and bring them a real fitness community. 

In 2022, Keep’s MAUs collectively recorded approximately 2.1 billion workout sessions on Keep’s platform. Supported by compelling offerings and powerful brand, Keep has been able to quickly expand its user base and solidify our market leading position.

We are honored to witness a new milestone of Keep, and look forward to Keep’s next bright chapter by creating greater social value.

Eric Huet, the Founder & Managing Partner of Ventech China, said: 

"Keep has truly made fitness more accessible to a larger population, given healthiness and confidence to the group. With such social value, we are honored to be one of the first VCs to grow up with Keep. We look forward that the company and the founder Mr. Wang Ning KEEP moving!"

A comprehensive fitness solution that covers users’ entire fitness life cycle

Keep has developed a comprehensive fitness solution that covers users’ entire fitness life cycle, from planning fitness goals and accessing fitness courses, to choosing fitness gear and healthy food and tracking measurements such as weight and heart rate. Our offerings consist of online fitness content, smart fitness devices, and complementary fitness products.

Unique ecosystem builds strong competitiveness

Compared with content-driven platforms, Keep has data accumulation capabilities, customized value-added services and hardware capabilities, and can provide more complete products and services. 

Compared with traditional hardware manufacturers, Keep has established a complete content ecology and has stronger control over content preferences, which can better meet the needs of users, improve user experience and enhance user stickiness.

Also, Keep has technology advantage. It has established a platform driven by cutting-edge technology, empowers the development of its own brand sports products through proprietary AI technology, and can combine powerful data precipitation capabilities to better understand user needs and continue to bring high-quality products and services to users.

In addition, from the perspective of brand awareness, Keep itself is the largest online fitness platform in China. It has a high-potential channel with precise traffic, which can efficiently match users and realize sales conversion.

As "China’s First Listed Fitness Company", we are looking forward that Keep can leverage capital to enlarge its unique advantages and achieve further success!